For B2B Series A Founders

Equity for marketing leadership.

Hands-on help building out the marketing function, in exchange for an option to buy equity at the same Series A valuation already set. 23 years across B2B sales and marketing back the offer.

Mr. Harbour portrait
Mr. Harbour
Across Three Companies
$230M
Banked
197
Acquisitions Closed
98
Companies Public
3,000+
Founders Trained
23
Years In B2B
Background

23 years selling B2B at every price point from $97 to a quarter million.

Sales and marketing leadership has been the day job since the early 2000s. The B2B portfolio runs wide. SaaS, professional services, training programs. Digital products and communities. High-ticket events plus tech-enabled services round it out. Selling has happened at every price point that B2B operates at, from $97 monthly community memberships up to $250,000 advisory engagements.

Distributed marketing teams have been the operating model for over a decade. The cost structure stays variable. Output cycles routinely beat in-house teams on speed, with global talent filling the gaps.

Three companies fill most of the calendar now. The Harbour Club, co-founded in 2009, runs as the largest community of certified M&A professionals in the world. Management consulting comes through Sterling Bosh out of Dubai, where a chair seat keeps things tight. Unity Group operates as the Singapore-based private equity arm, with a non-executive role rounding out the trio.

Selling at every price point
  • Communities$97/mo
  • SaaS Valuation Tools$200
  • Digital Courses$2,000
  • SaaS Subscriptions$5,000/mo
  • Workshop Seats$12,500
  • Accelerators$36,000
  • M&A Advisory$250,000
The Companies

Three roles, one calendar.

Across the group, $230M has flowed through closed deals. Unity Group has taken 98 companies public to date. At The Harbour Club, more than 3,000 founders have come through our training programs since 2009.

01 / Harbour Club

The Harbour Club

M&A Training & Advisory · UK · Est. 2009
Co-Founder & Chief Marketing Officer

The Harbour Club launched in 2009 with one mission: bring M&A into the small and medium-sized business market. Largest community of certified M&A professionals in the world today. Marketing leadership runs across every campaign at the firm, 17 years in.

02 / Sterling Bosh

Sterling Bosh

Management Consulting · Dubai
Partner & Chairman of the Board

A partnership of consulting professionals based in Dubai. The chair seat covers higher-level strategy work that sits above day-to-day operations. Cross-pollination from the consulting work feeds back into the core M&A business directly.

03 / Unity Group

Unity Group

Private Equity · Singapore
Non-Executive & Board Member

Sister company to The Harbour Club, set up to invest in small and medium-sized businesses. The board seat covers oversight of the portfolio, where companies routinely get taken public after acquisition. Deep ties back to the training and advisory side at Harbour Club.

Operating Model

Distributed marketing teams, built and run.

Outsourcing partnerships and freelancer networks have run the marketing function for over a decade. The cost structure stays variable. Output cycles routinely beat what any in-house team can match on speed, with global talent filling the gaps.

Upwork has been the spine of this. Past seven figures have moved through the platform under personal management. Briefing and quality control ran in-house across hundreds of contractors. The skill compounded into a system most founders never crack on their own.

$1M+
Upwork Contracts Managed

A system honed for extracting top-tier quality at variable cost, run personally across hundreds of freelancers.

The Offer

Senior marketing leadership in exchange for an equity option.

The audience: B2B founders post Series A who need senior marketing leadership to scale. Incentives align across the build phase, by design.

What you get
Hands-on help building out the marketing function, from strategy through to execution.
What I get
An option to buy equity at the same Series A valuation already set with the lead investor.
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