Sales and marketing leadership has been the day job since the early 2000s. The B2B portfolio runs wide. SaaS, professional services, training programs. Digital products and communities. High-ticket events plus tech-enabled services round it out. Selling has happened at every price point that B2B operates at, from $97 monthly community memberships up to $250,000 advisory engagements.
Distributed marketing teams have been the operating model for over a decade. The cost structure stays variable. Output cycles routinely beat in-house teams on speed, with global talent filling the gaps.
Three companies fill most of the calendar now. The Harbour Club, co-founded in 2009, runs as the largest community of certified M&A professionals in the world. Management consulting comes through Sterling Bosh out of Dubai, where a chair seat keeps things tight. Unity Group operates as the Singapore-based private equity arm, with a non-executive role rounding out the trio.